In 2022, The Co-op Foundation entrusted us to help grow Lonely Not Alone, a youth-led campaign tackling the stigma of loneliness. Our challenge? Expanding their reach and impact through social media.

We introduced TikTok, tested new content formats, and developed a long-term paid ad strategy to drive engagement. Beyond social, we aligned digital strategy across their website and their IRL workshops with youth organisations to strengthen their community.

In 2023, as Lonely Not Alone reached its conclusion, we helped The Co-op Foundation shape its legacy—ensuring the campaign’s impact lived on beyond its final post.