We pitched to The Coop Foundation to manage their 2022 Lonely Not Alone campaign. A youth led campaign aimed at tackling the stigma of loneliness.

The Coop wanted to make the social media part of their campaign more of a focus with a new TikTok account, testing new content types and testing a longer term paid advertising strategy. We managed all accounts for Lonely Not Alone with different strategies aimed at increasing the reach of the project on social media, on their website and IRL within youth organisations teaching workshops.