Industry insights from our network of digital creatives.
Social media growth can be challenging for every brand. Increasing reach and engagement can be costly both in time and money. It can be intimidating knowing the right tips to take and the right techniques to try, while mistakes can be disappointing.
Here at Mōrēs, we integrate our network of digital natives into brands that want to connect with genuine audiences. With top tips for social media found all over the internet, which are the ones worth trying?
Our network have done the research, on the top social media trends and tactics to confirm the tips you should actually try this year.
Kosi Agency – Virtual influencers
Our friends at the Kosi Agency have worked with us on many campaigns including Black Pound Day. Their knowledge of both social media and design allows them to collaborate with you to develop engaging, eye-catching social media content that align with your audience.
More companies will be focusing on using influencer marketing as their main source of business promotion while also trying to establish themselves in AR/VR platforms. With that in mind, it’s smart to keep an eye on how platforms such as Meta take advantage of this need by creating virtual influencers.
As 3D avatars are making their way to Meta platforms. Combining influencer marketing efforts with new AR/VR technologies is a great way to build brand awareness. Could your brand create its own virtual influencer? or is there a way you can use Tik Tok and Instagram filters to promote a product or campaign?
Mōrēs uses our network to align your brand with talent that matches your brand voice and personality. Across many campaigns we have worked with design partners to capture the right style for our clients needs. Jonathan at JCEDesigns has worked with us building social media templates and creating social media brand guidelines.
JCE Designs – Tell Stories
Jonathan says:
Brands should definitely take note of telling stories when using social media. There’s a lot of noise and conventional posts that go on socials nowadays in the attempt to remain relevant. Though it is important to stay relevant, creating content that resonates with the intended target audience through engaging means will always stand out – something that is a real valuable currency nowadays.
Social media alone will not help you to meet your business goals. The wonderful world of digital marketing is better considered a cycle of tools and techniques. We have worked with Asaki Designs to ensure that our clients have websites optimised for their growth. Ensuring click through from social media is not wasted.
Asaki Designs – SEO
In 2022 social media can be a tool to increase a brands SEO performance and so it is important not to ignore your search engine optimisation in your social media efforts.
Asaki Designs’ top tip for 2022 is:
Make sure your main page title is wrapped in an H1 tag to improve your SEO performance. This helps the user and Google know what your page is all about.
Engagement is a word that social media professionals use all the time. But what is the best way to engage with your audience. As a brand finding your tone of voice and character can set you apart. at Mōrēs our list of content creators is pretty long, matching you with a content creator that will ensure your content is engaging and on brand, making the most of the time spent. Johnson Chen has worked with us for over 7 years creating photo, video and 3D content for brands like BET International, Cinnamon Leaf Wholefoods store and more.
Johnson Chen – Be Of The People
Johnsons advice is:
The past decade, and the explosive growth and development of the digital social space has shown us many things, but one valuable lesson has tacitly made itself known ~ humans want to engage with humans, and as brands pursue engagement, it has become ever more substantiated that brands need to show character, integrity, humour, empathy and authenticity to stay present and relevant in the first days of the metaverse.
In short: brands need to be people; be of the people.
Testing and trying can be the secret to social media success. We encourage you to test out these tips. Alternatively to discuss how you can use these tips to your advantage our consultancy process provides you with upto 12 hours of consultancy with marketing experts that align with problem areas in your digital media strategy. For more information get in touch.